COVID 19, has led to many creators pumping out daily content on social media. The social media world has become even more competitive. People are straying away from their niches, to produce as much content as they can, to stay on top. This has led to many confused followers, leaving unhappy comments on some of their favorite Influencers. The reason is many people are spending their days in lockdown on social media, and influencers are trying to dominate every social platform. Naturally, content creators are using this time to grow their audience everywhere and have lost sight of what’s essential “their audience’s needs.” You can use your social media data to gain some insights to make the “right” content that they love and helps your brand long term.
3 Reasons Why You Should Use Analytics
Will Smith tried to dominate music and acting, Beyonce is still waiting for an oscar. Beyonce is killing it in the music industry, and Will Smith is killing it in acting. They both tried to crossover to dominate in both music and acting, which rarely happens. Just like Hollywood, it’s almost impossible to dominate all social media platforms. Data can help you compare which platforms your content is performing well, so you can stick to those platforms.
Platforms like Facebook audience insights provide useful information such as other brands/people that your audience follows. You can use this tool to analyze your competitors.
You can use Social media analytics to monitor and analyze data about yourself, business, or product. What did so, and so, say about your brand? How many times has your brand been mentioned or reposted?
Focus on producing content in your niche, the reason why you gained a following. In addition to this, monitor your analytics weekly to see how your content performs. Additionally, information is provided in your analytics or insights tabs such as engagement, demographics, shares, followers gained, and much more.
To learn more about social media analytics, read my previous post: https://christerbelll.com/how-data-insights-improve-your-social-media-strategy/. (Links to an external site.)