As the business world becomes more competitive each year, advertising becomes more and more expensive. Everyone is fighting for a spot on t.v, radio, and online. We do not expect consumers to easily find us in a pool with other businesses that are similar to ours. According to fitsmallbusiness.com, a 30-second ad cost an average of $115,000 on national t.v in 2019. On the other hand, sometimes an influencer ad/post can cost as little as nothing. Experiential Marketing is one way that marketers can use Influencers to advertise their products or services—a great way to build emotional connections and community with consumers.
What is Experiential Marketing?
Experiential Marketing a technique that marketers use to create unique experiences between brands and customers. This type of marketing “engages the consumer and creates real-life experiences that the consumer will remember and even share with others.”
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Experiential marketing may require a creative side. Take risks and learn from others who have had successful marketing campaigns; this type of strategy will build brand awareness, $600m in sales revenue in Rihanna’s case. Her events happened two years ago, and people post them from time to time.
If the budget allows work with an experienced agency, they can use their creative and analytical minds to develop the best experiential marketing strategy. Experiential Marketing can be memorable and exciting, something that your consumers will talk about for days, weeks, and years to come. It helps you foster relationships with current and future customers.