November 9, 2020
Why Marketers Integrate Digital and Traditional Marketing Channels
Traditional advertising may seem outdated, but using both methods can maximize reach, increasing market share, and profit margins. Like Digital Marketing, marketers could use strong Call to Actions in their ads to lead the consumer to their website. Not everyone is tech-savvy; using traditional and digital marketing communications companies could reach a broader audience. Digital marketing allows for a personalized experience for the customer. It can be updated or tweaked if not producing results
June 8, 2020
Advantages and Disadvantages of Traditional Marketing Communications
We have seen the spike in users of social media apps such as TikTok during the pandemic. The question remains, does Traditional communication still work?. The answer is yes, and you can drive brand equity using traditional communication, "Paid Media." In this article, we will look at traditional communications that are still effective.