Business to consumer “B2C” is the marketing and selling of products to consumers. It is a form of marketing that helps a company communicate effectively and persuasively with individual customers. An example of B2C would be Publix, a retail store that sells products to consumers. These products are not meant to be resold by consumers.
Experiential Marketing a technique that marketers use to create unique experiences between brands and customers. This type of marketing "engages the consumer and creates real-life experiences that the consumer will remember and even share with others."
Use your social media analytics to study and predict consumer behavior. Create content that will start conversations and influence purchase behavior. Relationships with consumers build communities and word of mouth.
Social media ROI “is a measure of all social media actions that create value, divided by the investment you made to achieve those actions.” Marketers should look beyond vanity metrics and track the right KPI's to reach qualified leads and Maximize ROI. 10 million followers mean nothing if they are not engaging with your posts. Are they inquiring about your products or hitting the like button and moving on? Vanity metrics are dangerous, and they make us believe that we are successful at social media, but what's the point if likes and comments are not translating to sales?
Social media has made it easy for us to reach our target audience and deliver our messages to the masses within seconds. It is one way to increase awareness and eventually our profits. Losing followers is inevitable, and it will continue to happen, there is no sure way to gain and keep every follower on your page.