Use your social media analytics to study and predict consumer behavior. Create content that will start conversations and influence purchase behavior. Relationships with consumers build communities and word of mouth.
Social media ROI “is a measure of all social media actions that create value, divided by the investment you made to achieve those actions.” Marketers should look beyond vanity metrics and track the right KPI's to reach qualified leads and Maximize ROI. 10 million followers mean nothing if they are not engaging with your posts. Are they inquiring about your products or hitting the like button and moving on? Vanity metrics are dangerous, and they make us believe that we are successful at social media, but what's the point if likes and comments are not translating to sales?