#roi

November 11, 2020
5 Proven Benefits of Personalization in Digital Marketing
Building a frictionless experience for customers makes it easier to convert. Personalize forms with the information collected or request only the information that’s needed to complete a transaction. Information known about the customer can be used to offer only what’s relevant to them and simplify the steps for them. Customers want an easy transaction, or they will go somewhere else.
October 11, 2020
3 Social Media Tips to Influence Consumer Behavior
Use your social media analytics to study and predict consumer behavior. Create content that will start conversations and influence purchase behavior. Relationships with consumers build communities and word of mouth.
October 6, 2020
5 Proven Ways to Maximize Social Media ROI for Your Brand
Social media ROI “is a measure of all social media actions that create value, divided by the investment you made to achieve those actions.” Marketers should look beyond vanity metrics and track the right KPI's to reach qualified leads and Maximize ROI. 10 million followers mean nothing if they are not engaging with your posts. Are they inquiring about your products or hitting the like button and moving on? Vanity metrics are dangerous, and they make us believe that we are successful at social media, but what's the point if likes and comments are not translating to sales?
March 26, 2020
3 Ways to Increase Email Marketing ROI with Artificial Intelligence
67% of executives say A.I. will help humans ... Read more