October 1, 2020
5 Proven Steps Involved in the Consumer Buying Process
Brands should avoid overstating their product's performance or attributes; this will lead to dissatisfaction and backfire. In addition to word of mouth, consumers spend hours, days, weeks, or months researching product information. For big purchases, consumers are going through the five stages, including comparing your brand to other brands to choose the best product that will meet their needs. Brands should make genuine claims about their product that should meet or exceed expectations, which turns consumers into loyal customers and brand ambassadors.