November 11, 2020
5 Proven Benefits of Personalization in Digital Marketing
Building a frictionless experience for customers makes it easier to convert. Personalize forms with the information collected or request only the information that’s needed to complete a transaction. Information known about the customer can be used to offer only what’s relevant to them and simplify the steps for them. Customers want an easy transaction, or they will go somewhere else.
November 9, 2020
3 Typical Omnichannel Challenges Businesses Face
Omnichannel is a multichannel approach to sales that focuses on providing a seamless customer experience, whether the client is shopping online from a mobile device, a laptop, or a brick-and-mortar store.
October 9, 2020
Top 3 Omnichannel Challenges Businesses Face
Omnichannel offers customers a seamless experience across all channels; it may sound challenging but worth the benefits. Amazon, Disney, Sephora, and Starbucks have all benefited from Omnichannel, offering customers unique experiences. In return, they get a loyal fan base growing their brand equity in the process. Why Omnichannel? 91% of businesses that have adopted omnichannel report year over year customer retention. To overcome challenges, deliver goods on time, provide personalized experiences, and have advertised products in stock.
September 6, 2020
3 Advantages of Using a Cluster Analysis
To better position products and messaging, marketers use cluster analysis to develop segments. Large amounts of data can be grouped into similar sets. Once grouped into similar segments, marketers can use this information to make sound business decisions.
March 26, 2020
3 Ways to Increase Email Marketing ROI with Artificial Intelligence
67% of executives say A.I. will help humans ... Read more