November 9, 2020
3 Typical Omnichannel Challenges Businesses Face
Omnichannel is a multichannel approach to sales that focuses on providing a seamless customer experience, whether the client is shopping online from a mobile device, a laptop, or a brick-and-mortar store.
October 19, 2020
How to Benefit from Channel Marketing
Channel marketing is part of the distribution of the "place" in the marketing mix. It focuses on the distribution of products or services from the producer to the consumer. Channels help build relationships between the producer and the buyer. They can affect brand equity, and the channel you choose determines your pricing strategy.
October 9, 2020
Top 3 Omnichannel Challenges Businesses Face
Omnichannel offers customers a seamless experience across all channels; it may sound challenging but worth the benefits. Amazon, Disney, Sephora, and Starbucks have all benefited from Omnichannel, offering customers unique experiences. In return, they get a loyal fan base growing their brand equity in the process. Why Omnichannel? 91% of businesses that have adopted omnichannel report year over year customer retention. To overcome challenges, deliver goods on time, provide personalized experiences, and have advertised products in stock.