September 19, 2020
4 Types of Attitudes and the Functions they Serve
An attitude is a learned predisposition; formed by information acquired, exposure to the media, the internet, and other marketing forms. Sometimes attitudes change depending on a specific situation. For example, an Apple user can suddenly switch and purchase the new Galaxy because It serves a particular function that they like. Attitudes towards a product can be negative or positive, and marketers can change the consumer's attitudes by delivering the goods or services that the consumer's likes
April 30, 2020
6 Things to Include in a Social Media Marketing Research Proposal
You own a social media marketing agency and ... Read more
March 13, 2020
The 5 Critical Steps to a Marketing Research Process: Step 1
Their clothes don’t fit my body type. They ... Read more