October 29, 2020
How to Analyze the Digital Market Environment
The digital marketing environment consists of two parts the micro and macro environment. The micro-environment is called the operating environment, and the macro-environment is called the remote environment. As you can see below, the Micro-environment directly connects with your business, affecting its daily operations. The macro-environment has an indirect impact on all businesses. It has external factors that you can’t control. The macro-environment factors are concerned with opportunities and threats.
October 25, 2020
How to Use Digital Marketing for B2C Marketing
Business to consumer “B2C” is the marketing and selling of products to consumers. It is a form of marketing that helps a company communicate effectively and persuasively with individual customers. An example of B2C would be Publix, a retail store that sells products to consumers. These products are not meant to be resold by consumers.
October 19, 2020
How to Benefit from Channel Marketing
Channel marketing is part of the distribution of the "place" in the marketing mix. It focuses on the distribution of products or services from the producer to the consumer. Channels help build relationships between the producer and the buyer. They can affect brand equity, and the channel you choose determines your pricing strategy.
October 1, 2020
5 Proven Steps Involved in the Consumer Buying Process
Brands should avoid overstating their product's performance or attributes; this will lead to dissatisfaction and backfire. In addition to word of mouth, consumers spend hours, days, weeks, or months researching product information. For big purchases, consumers are going through the five stages, including comparing your brand to other brands to choose the best product that will meet their needs. Brands should make genuine claims about their product that should meet or exceed expectations, which turns consumers into loyal customers and brand ambassadors.
September 19, 2020
4 Types of Attitudes and the Functions they Serve
An attitude is a learned predisposition; formed by information acquired, exposure to the media, the internet, and other marketing forms. Sometimes attitudes change depending on a specific situation. For example, an Apple user can suddenly switch and purchase the new Galaxy because It serves a particular function that they like. Attitudes towards a product can be negative or positive, and marketers can change the consumer's attitudes by delivering the goods or services that the consumer's likes
September 6, 2020
3 Advantages of Using a Cluster Analysis
To better position products and messaging, marketers use cluster analysis to develop segments. Large amounts of data can be grouped into similar sets. Once grouped into similar segments, marketers can use this information to make sound business decisions.