Omnichannel offers customers a seamless experience across all channels; it may sound challenging but worth the benefits. Amazon, Disney, Sephora, and Starbucks have all benefited from Omnichannel, offering customers unique experiences. In return, they get a loyal fan base growing their brand equity in the process. Why Omnichannel? 91% of businesses that have adopted omnichannel report year over year customer retention. To overcome challenges, deliver goods on time, provide personalized experiences, and have advertised products in stock.