November 11, 2020
5 Proven Benefits of Personalization in Digital Marketing
Building a frictionless experience for customers makes it easier to convert. Personalize forms with the information collected or request only the information that’s needed to complete a transaction. Information known about the customer can be used to offer only what’s relevant to them and simplify the steps for them. Customers want an easy transaction, or they will go somewhere else.
November 2, 2020
A Complete Guide to Reduce Customer Churn
Customer Churn Rate is the number or percentage of customers who stop using your product or services. A company goal is to have a churn rate close to 0; a higher churn rate means revenue loss. The more customers you lose, the more money you would have to spend to acquire new customers.
June 22, 2020
6 Reasons Consumers Follow and Unfollow Brands on Social Media
Social media has made it easy for us to reach our target audience and deliver our messages to the masses within seconds. It is one way to increase awareness and eventually our profits. Losing followers is inevitable, and it will continue to happen, there is no sure way to gain and keep every follower on your page.