November 11, 2020
5 Proven Benefits of Personalization in Digital Marketing
Building a frictionless experience for customers makes it easier to convert. Personalize forms with the information collected or request only the information that’s needed to complete a transaction. Information known about the customer can be used to offer only what’s relevant to them and simplify the steps for them. Customers want an easy transaction, or they will go somewhere else.
November 9, 2020
Why Marketers Integrate Digital and Traditional Marketing Channels
Traditional advertising may seem outdated, but using both methods can maximize reach, increasing market share, and profit margins. Like Digital Marketing, marketers could use strong Call to Actions in their ads to lead the consumer to their website. Not everyone is tech-savvy; using traditional and digital marketing communications companies could reach a broader audience. Digital marketing allows for a personalized experience for the customer. It can be updated or tweaked if not producing results
October 29, 2020
How to Analyze the Digital Market Environment
The digital marketing environment consists of two parts the micro and macro environment. The micro-environment is called the operating environment, and the macro-environment is called the remote environment. As you can see below, the Micro-environment directly connects with your business, affecting its daily operations. The macro-environment has an indirect impact on all businesses. It has external factors that you can’t control. The macro-environment factors are concerned with opportunities and threats.
October 25, 2020
How to Use Digital Marketing for B2C Marketing
Business to consumer “B2C” is the marketing and selling of products to consumers. It is a form of marketing that helps a company communicate effectively and persuasively with individual customers. An example of B2C would be Publix, a retail store that sells products to consumers. These products are not meant to be resold by consumers.
October 19, 2020
How to Benefit from Channel Marketing
Channel marketing is part of the distribution of the "place" in the marketing mix. It focuses on the distribution of products or services from the producer to the consumer. Channels help build relationships between the producer and the buyer. They can affect brand equity, and the channel you choose determines your pricing strategy.
April 16, 2020
How to Build a Strong Personal Brand and Monetize It
"If you want to make your brand shine, you need to put yourself at the forefront of your marketing campaign, web, and message. The establishment of a brand can help connect with an audience and capitalize on the community."