Business to consumer “B2C” is the marketing and selling of products to consumers. It is a form of marketing that helps a company communicate effectively and persuasively with individual customers. An example of B2C would be Publix, a retail store that sells products to consumers. These products are not meant to be resold by consumers.
Content marketing strategy is "the thought and research put into establishing a content marketing campaign." Marketers have a limited budget, and superiors expect to see results. This is why it is essential to plan to focus your resources, monitor your campaign, and tweak it when something is not working.
There are billions of people putting out similar content daily. You want to stand out and separate yourself from the crowd. Share simple and yet memorable messages that stick with your core audience. If you're going to be heard and remembered, create content that captures attention, don't be afraid to break barriers, and make your audience say, wow