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#consumerinterests

September 22, 2020
Country of Origin Effect on Consumer Behavior
There are several ways that brands can overcome country of origin effects. Brands can build a strong reputation, credibility, and produce high-quality products, push and promote their best products but shouldn't neglect their underperforming products. Brands/companies can collaborate with well-known industry players.
June 15, 2020
6 Advantages of Creating Brand Extensions
A brand extension is a strategy used to leverage and increase a brand’s equity. A business “markets products or services with a well-developed image using the same brand name but in a different business category’’.