October 11, 2020
3 Social Media Tips to Influence Consumer Behavior
Use your social media analytics to study and predict consumer behavior. Create content that will start conversations and influence purchase behavior. Relationships with consumers build communities and word of mouth.
October 1, 2020
5 Proven Steps Involved in the Consumer Buying Process
Brands should avoid overstating their product's performance or attributes; this will lead to dissatisfaction and backfire. In addition to word of mouth, consumers spend hours, days, weeks, or months researching product information. For big purchases, consumers are going through the five stages, including comparing your brand to other brands to choose the best product that will meet their needs. Brands should make genuine claims about their product that should meet or exceed expectations, which turns consumers into loyal customers and brand ambassadors.
September 22, 2020
Country of Origin Effect on Consumer Behavior
There are several ways that brands can overcome country of origin effects. Brands can build a strong reputation, credibility, and produce high-quality products, push and promote their best products but shouldn't neglect their underperforming products. Brands/companies can collaborate with well-known industry players.
September 19, 2020
4 Types of Attitudes and the Functions they Serve
An attitude is a learned predisposition; formed by information acquired, exposure to the media, the internet, and other marketing forms. Sometimes attitudes change depending on a specific situation. For example, an Apple user can suddenly switch and purchase the new Galaxy because It serves a particular function that they like. Attitudes towards a product can be negative or positive, and marketers can change the consumer's attitudes by delivering the goods or services that the consumer's likes