December 17, 2020
How to Reduce Customer Acquisition Costs
Calculate Costs Effectively: Investors are going to use CAC to determine if your company is profitable. The CAC shows you and investors the health of your company. To serve as a benchmark for your marketing and sales efforts, start with a target CAC. A reasonable CAC would enable profitability for your business.
November 2, 2020
A Complete Guide to Reduce Customer Churn
Customer Churn Rate is the number or percentage of customers who stop using your product or services. A company goal is to have a churn rate close to 0; a higher churn rate means revenue loss. The more customers you lose, the more money you would have to spend to acquire new customers.