October 29, 2020
How to Analyze the Digital Market Environment
The digital marketing environment consists of two parts the micro and macro environment. The micro-environment is called the operating environment, and the macro-environment is called the remote environment. As you can see below, the Micro-environment directly connects with your business, affecting its daily operations. The macro-environment has an indirect impact on all businesses. It has external factors that you can’t control. The macro-environment factors are concerned with opportunities and threats.