September 27, 2020
3 Ways to Create a Culture of Brand Love
Brand love is " a marketing strategy that looks to adopt loyal customers and turn them into advocates or influences for your brand." Who wouldn't want that? That's sometimes-free advertising and brand exposure to people with similar interests to your customer
May 25, 2020
4 Stages of the Brand Resonance Pyramid: Brand Development
In a previous blog, we talked about building ... Read more
May 12, 2020
How to Build Brand Equity with Keller’s Brand Equity Model
Like Apple and Louis Vuitton, a strong brand ... Read more