fbpx

#brandequity

June 15, 2020
6 Advantages of Creating Brand Extensions
A brand extension is a strategy used to leverage and increase a brand’s equity. A business “markets products or services with a well-developed image using the same brand name but in a different business category’’.
June 1, 2020
4 Strategies Brand Managers Should Use to Maximize Brand Equity
As a brand Manager, building brand equity will ... Read more
May 12, 2020
How to Build Brand Equity with Keller’s Brand Equity Model
Like Apple and Louis Vuitton, a strong brand ... Read more