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#branddevelopment

June 15, 2020
6 Advantages of Creating Brand Extensions
A brand extension is a strategy used to leverage and increase a brand’s equity. A business “markets products or services with a well-developed image using the same brand name but in a different business category’’.
May 25, 2020
4 Stages of the Brand Resonance Pyramid: Brand Development
In a previous blog, we talked about building ... Read more