Brand love is " a marketing strategy that looks to adopt loyal customers and turn them into advocates or influences for your brand." Who wouldn't want that? That's sometimes-free advertising and brand exposure to people with similar interests to your customer
Social media has made it easy for us to reach our target audience and deliver our messages to the masses within seconds. It is one way to increase awareness and eventually our profits. Losing followers is inevitable, and it will continue to happen, there is no sure way to gain and keep every follower on your page.
"If you want to make your brand shine, you need to put yourself at the forefront of your marketing campaign, web, and message. The establishment of a brand can help connect with an audience and capitalize on the community."