Many of us want to grow our brands because a recognizable brand brings you many opportunities. We all know of actors, who can’t act to save their lives, but they are featured in several movies a year. That’s because their brand is so powerful that it sells. Why do people hire them knowing they can’t act? The answer is, they don’t care. If the actor can bring in the money, that’s what the casting director, the marketing team, and everybody else involved cares about. If you are here, you are probably wondering how you can grow your brand to a level that no one cares about the quality of your work. Tough luck! That only works in Hollywood.
What is A brand?
According to Brian Lischer, “a brand (Links to an external site.) is the way a company, organization, or individual is perceived by those who experience it.” When you think of a brand, what comes to mind? Is it Apple, Verizon Wireless, or Macdonald? Hopefully, it’s you. Like Apple and Macdonald’s, you can build your brand. Just like Lady Gaga and Beyoncé did, you may not fill up a stadium, but you can impress the next company and get sponsorship.
I am here to teach you how to build a brand, so follow along.
Now that you know how to build your brand, you can take the social media world by storm. Keep learning and improve on your Knowledge. Study industry leaders and also their audience. And don’t forget to measure your success; you can use YouTube or Instagram analytics to measure your progress. If you are not sure if your audience will like your content. Do some market research, and you can use Qualtrics (Links to an external site.) or Survey Monkey (Links to an external site.) to launch a survey. A survey takes a few minutes to make, and it can help you gain insights into your audience.
Check out last week’s post:https://christerbelll.com/5-ways-brand-managers-can-benefit-from-using-surveys/