Most of us have at least one social media account to share memes with friends or keep up with the latest dance moves on TikTok. After all, that’s why social media was created. That would be true if this were 2006. However, things have changed, and Social media has become more than a meme sharing platform. These days marketers, use social media for advertising and reaching their audience. If you want a millennial, go to TikTok if you want baby boomers go to Facebook. If only, it was that easy. Sorry to tell you, but you are going to have to put in a little work or a lot.
What is a Social Media Strategy?
“A Social media strategy is a detailed blueprint that answers the what, when, how and why for all the content you post.” Even though Algorithms and competitors make it hard for you to be seen and reach your customers, with a good strategy in place, you can reach your audience.
Here is a simple step by step guide to an effective strategy
These steps can help you set a winning strategy, and you can finally beat the competition.
Remember to track your progress; don’t wait too long to do this. You may need to tweak things here and there because things don’t always work as planned. Have a publishing schedule; they are many apps that can help you with this. Always stay ahead of the competition by keeping up with what they are doing on their platforms, and lastly, read last week’s post below.