When the pandemic started, businesses were scrambling to stay open. In addition to an epidemic, everyone wants to be self-employed, competing with one another. Should you give up your business or dream of having one? Not just yet. With digital marketing, some companies have reportedly seen growth in their companies, helping them stay afloat. You, too, can use digital marketing to your advantage to grow your business and market share. You don’t have to use all the digital channels available to you; paid advertising, email marketing, and social media marketing are a great start. Below we will explore a few ways you can leverage digital marketing for your business.
What is Digital Marketing?
Pay-per-click, social media marketing, email marketing, paid search, SEO, content, and affiliate marketing are examples of digital marketing that give you opportunities to reach customers. Digital marketing is the ‘’act of promoting and selling products and services by leveraging online marketing’’.
What is B2C Marketing?
Business to consumer “B2C” is the marketing and selling of products to consumers. It is a form of marketing that helps a company communicate effectively and persuasively with individual customers. An example of B2C would be Publix, a retail store that sells products to consumers. These products are not meant to be resold by consumers.
4 Ways to Use Digital Marketing for B2C Marketing
Email Personalization: Collect consumer data and use it to personalize content Customers will respond better to content that speaks to them as an individual than content that does not resonate with them. If you treat them as individuals, you will have a competitive advantage in building brand loyalty and equity.
Content Marketing: Strategically create content that will increase awareness, engagement, and conversion. Share content that tells your brand story, company mission, and deliver the right message in addition to promotional and user-generated content.
Paid Ads: You don’t need a million-dollar budget to run ads. To reach a broader audience, promote your content; it doesn’t have to be every post. Choose quality posts to promote; examples of content include tutorials and user-generated content.
Social Media Marketing: keep up with trends and study your competition. Tik Tok is a great platform to keep up with what’s trending. Create hashtags for your posts and encourage users to use that hashtag for the content they create with an incentive. An incentive will improve the chances of reposting. Social media does not always require payment or a product to promote or repost your services. Some users are ok with a shout out or repost on your company website. You don’t always have to wait for fans to start a trend, create shareable content, and increase your virality chances.
B2C companies, unlike B2B, sell directly to the consumers. To sell their products and services, they need to get in front of the right audience. Traditional marketing advertising tactics are excellent but expensive; companies with a smaller budget are out of the race before it begins. Digital or online marketing has made it easier for smaller businesses to reach their targeted audience to increase sales and market share. With the right channels, strategies, and messaging, companies can reach the right audience and get them into the marketing funnel.