In 2019, TikTok was the most downloaded iOS app for the 5th Consecutive quarter, YouTube came in second, Instagram 3rd and Facebook 6th. As a marketer, you are probably keeping up with most if not all of these platforms. In the last couple of months, I have seen A-list celebrities, regular people and influencers share their new TikTok accounts.
People who claimed they would never sign up for TikTok, are now cross-promoting their new accounts to get followers on the app. Brands and Marketers who use different platforms to promote have an advantage because this provides amazing opportunities.
3 promotion strategies
A few content strategies, you can implement
Marketers should take advantage of Social Platforms
Social media, Email Marketing, and Content marketing are a great way to advertise, use all three to increase traffic and sales. If being creative is not your thing, you can always use social media influencers. They do not always require monetary exchanges to make content or advertise your product. If you have a solid plan in place, you will have a good ROI on your advertising efforts. Make sure you choose the right platforms, send effective emails to decrease the unsubscribe rate and provide valuable content to your audience.
Check out my previous post on Influence Marketing