Marketers attempt to persuade, remind and inform customers about a product or service. The goal is for the buyer to end up buying the product or service. The popularity of online content by Influencers is just one of many ways that marketers try to promote products. Promotional (Links to an external site.) goals include creating awareness, getting people to try products and identifying potential customers.
Marketers create a buzz around a product before, it’s launch. We see this with movie stars, they promote their movies months before, the release date. They post about the movies on their social media, they talk about their movies every chance they get. They go from one country to another, just to create enough buzz. This is how we know, that they are releasing a movie, without any promotion, it would be just them and their cast members, at the premiers.
Consumers trying Products
Getting people to try your product is probably the best way to promote your products, beauty stores love to do this. How many times, do you go to Ulta Beauty and get free samples of a new product. They need to see their product and they hope that if you try it, you might like it. Hey, if you like it you might tell a friend or two about it.
One thing, I have learned from Influencers, if you teach about your product, someone might buy it. This is why we have people selling courses about how you can get 10,000Links to an external site. subscribers in one month. It works, you end up signing up for their next e-course, which costs you a whole paycheck. We also see influencers making tutorials to show how to use a product, because marketers know that, this works. This explains the number of tutorials, you see on your feed every day. TEACH!
Use these three strategies and you will have dedicated customers because that’s what you want “Loyalty”. Next time, you make a product, make some sample sizes to send to your potential customers. We all like free stuff. Make a tutorial, explain why your customer should purchase your product, the benefits of your products. I want to know what am getting out of your product before I purchase it. Lastly, create awareness about your brand, send email blasts, make video content. Partner up with others to create awareness, if you are an influencer, work with another influencer, in the same niche.