Most people have a social media account to communicate with close friends and family; others have it to share new recipes and makeup tutorials etc. For many of us, this is just a hobby or a place to kill time.
Social media is no longer about likes and followers. Marketers, influencers, and social media experts have come to know that they need to look into analytics, among other things, to understand the actual performance of their accounts. Insights help you know if your efforts are a waste of time or if you need to change or tweak things.
Why are Insights Important?
Harvard business review defines insights as “actionable, data-driven findings that create business value.’’. Social media drives businesses; this is why Jeff Bezos, Apple, and businessman turned president Donald Trump has an account. It shows just how important social media has become and should be taken seriously by entrepreneurs.
Here is a shortlist of useful insights that you can look at; these insights can help you plan a better social media strategy.
These are all useful insights that can help you plan a better strategy that can produce excellent results for your account. These analytics are offered on most, if not all, social media sites, for free. By paying close attention to the metrics, understanding what the audience wants, you will get ahead of the competition. Post consistently, to get accurate data. It will be easier for you to measure when your contents perform best if you stick to a schedule. Posting several times this week and not once the next week won’t help you get accurate results.