How Data Helps Your Content Marketing Strategy

“Content is educational, not promotional,” a tweet by MicheleLinn, but I beg to differ. Content marketing is both educating and promoting, kill two birds with one stone. Content Marketing achieves both when done the right way. Content creators have popularized content marketing, something that was not intentional in the beginning. Marketers took notice; this does not mean that content marketing is new. So, what is content marketing?

What is Content Marketing?

Content Marketing is a “digital marketing strategy in which companies create honest, transparent, and educational content consistently for an ideal buyer profile.” The ultimate goal is to increase sales for businesses. There are many ways that companies create content for their business. Influencers have taken over the role of creating content to educate and promote companies. You usually see your favorite influencers and sometimes celebrities posting tutorials that include the words sponsored or ad. 

A Data-Driven Content Marketing Strategy

Data

Use data to improve your strategy and conversations with consumers. Use data to strengthen your service side of operations and optimize the content your company produces.

Content Creation Strategy

You can use the data collected to identify a target audience and preferences of current and future customers. A data-driven approach can also help you identify influencers that are relevant to your target audience. 

Content Analysis

This process involves finding topics that are making it to the top of google search or YouTube and Instagram Algorithm. If you are using influencers for your campaign, take a look at other influencers within your niche. Analyze the content, what worked and didn’t work. You can use this information to your advantage and create an excellent strategy for your influencer campaigns.

Evaluate Content Strategy

Track the success of a campaign and tweak or eliminate the campaign, when things are not going as planned. Collecting data and being able to track your campaign can save the company time and resources. You can also expect better content strategies for your future campaign.

Next steps

Start collecting data, if you are not already doing so. You can use CRM systems like Salesforce to keep the data you collect about your customers. This data can help you understand your audience better. It will save your company time and resources, and you will spend time planning and producing better content. Remember that creating content that resonates with your audience is how you gain and retain followers. Conduct an analysis of previous content or others in your niche to help you plan a better strategy.

Learn more about CRM’s in this article https://christerbelll.com/4-underused-benefits-of-crm/