Digital Marketing: How to Increase Visibility with Social Media Optimization

Most of us admit that social media is hard to keep up with, mostly because it changes every day. Rules and guidelines change, and sometimes just an algorithm, you can go from top-ranking to bottom within a few minutes. One thing we can’t ignore is how important it has become in our everyday lives. One way or another, we are using social media to consume or produce content. Even though social channels like Instagram and Facebook started as social networks, they have become an entrepreneur’s hub, and we all want in.

What is Social Media Optimization?

Both big and small businesses have a few social media accounts, sometimes used for direct sales, promotions, or to lead consumers to a company’s e-commerce site. Dominique Jackson on SproutSocial describes Social media optimization as a “catalyst to grow your company presence online.”

Even though companies know the benefits of social media, when it comes to optimizing content, most have difficulty reaching their desired outcomes. Research shows that “91 percent say that they have difficulty deciding which specific tactics are effective.

Should I Sign Up for Every Social Network?

Every few months, a new social channel gets introduced to us. I am currently fighting the urge to sign up for TikTok. However, signing up for every social network may not always work in your favor. It depends on how big your team is and also your target audience. Let’s say you are a proud owner of a nursing home; TikTok and Snapchat are not the right platforms for you. You should also take into account the budget and company size. You might have to hire a social media manager to handle the 10 social accounts you signed up for because you need to be visible and engage in all of them. If you work on your own, you should ask yourself the same question. Do you have time for all 10 networks or the funds to hire help?

How to Increase Visibility on Social Media

Optimize Content: If there is one thing we have learned from Snapchat, Instagram, and Tiktok, it is how relevant visual content has become in the last few years. Make original content that’s relatable and relevant to your audience. If your content is relatable, people share it with everyone.

Trailers: Channels like YouTube allow you to make a trailer, no different from a movie trailer. From this short video, your potential new subscriber should be able to understand the type of content they can find on your channel. The trailer can attract new people to your channel. It gets the right people to subscribe to your channel. 

Biography: If the social platform you have chosen allows for a bio, write a short bio. Also, include a call to action and a link to your website if you have one.

Keywords: Use relevant keywords; this helps with SEO. If someone was to look up trending, and you have #trending as one of your keywords, you show up in the search.

Hashtags: Have a branded Hashtag that can tie to you or your company. You can encourage subscribers and followers to use this hashtag whenever they post content about your brand. When they tag you in their post, others know about you without asking or trying to look for you.

• Look up trending hashtags that relate to your topic.
• Use popular hashtags.

Engage: Engage with your customers; they like it when you respond to their comments. This excitement encourages engagement because it gives them bragging rights.

Conclusion

Many of us understand the importance of social media and how competitive it can be. Having an account is excellent, but having one that captures either a customer or a follower is even better. You can set yourself apart from competitors and increase visibility when you use the right hashtags, and your biography can tell people what your brand represents. Visual content has excellent ROI, and nothing captures someone’s attention than a story told with an image or video attached to it. Also, remember to add a link and CTA that leads the customer to your landing page.

Check out my previous post on how to increase ROI with artificial intelligence