Experiential Marketing a technique that marketers use to create unique experiences between brands and customers. This type of marketing "engages the consumer and creates real-life experiences that the consumer will remember and even share with others."
Use your social media analytics to study and predict consumer behavior. Create content that will start conversations and influence purchase behavior. Relationships with consumers build communities and word of mouth.
Social media ROI “is a measure of all social media actions that create value, divided by the investment you made to achieve those actions.” Marketers should look beyond vanity metrics and track the right KPI's to reach qualified leads and Maximize ROI. 10 million followers mean nothing if they are not engaging with your posts. Are they inquiring about your products or hitting the like button and moving on? Vanity metrics are dangerous, and they make us believe that we are successful at social media, but what's the point if likes and comments are not translating to sales?
Use audience insights to learn more about your audience and target the right people. Facebook Video and Carousel allows you to create beautiful visuals shared on your newsfeeds, stories, or in-stream. Lastly, use the Facebook pixel to bring back website visitors or find new leads.
Social listening allows you to gather and analyze information about your industry. You can explore discussions that consumers have that you can use to position your products better. You can pick on industry trends before they start or fade and capitalize on them.
If you can connect with your audience, you have an increased chance of selling to your customer or going viral. You can connect with customers on several levels through your posts. Visuals are a great way to engage and connect with your audience. In addition to text, add visuals to your content.