Marketing 101

October 1, 2020
5 Proven Steps Involved in the Consumer Buying Process
Brands should avoid overstating their product's performance or attributes; this will lead to dissatisfaction and backfire. In addition to word of mouth, consumers spend hours, days, weeks, or months researching product information. For big purchases, consumers are going through the five stages, including comparing your brand to other brands to choose the best product that will meet their needs. Brands should make genuine claims about their product that should meet or exceed expectations, which turns consumers into loyal customers and brand ambassadors.
September 22, 2020
Country of Origin Effect on Consumer Behavior
There are several ways that brands can overcome country of origin effects. Brands can build a strong reputation, credibility, and produce high-quality products, push and promote their best products but shouldn't neglect their underperforming products. Brands/companies can collaborate with well-known industry players.
September 19, 2020
4 Types of Attitudes and the Functions they Serve
An attitude is a learned predisposition; formed by information acquired, exposure to the media, the internet, and other marketing forms. Sometimes attitudes change depending on a specific situation. For example, an Apple user can suddenly switch and purchase the new Galaxy because It serves a particular function that they like. Attitudes towards a product can be negative or positive, and marketers can change the consumer's attitudes by delivering the goods or services that the consumer's likes
September 6, 2020
3 Advantages of Using a Cluster Analysis
To better position products and messaging, marketers use cluster analysis to develop segments. Large amounts of data can be grouped into similar sets. Once grouped into similar segments, marketers can use this information to make sound business decisions.
June 11, 2020
4 Advantages of Using a Relational Database
A Relational Database is a system that allows you to find information quickly. Unlike flat files that are inefficient and store more information than they should, making the process tedious for the user. The Relational database "uses the relationship of similar data to increase the speed and versatility of the database."
June 8, 2020
Advantages and Disadvantages of Traditional Marketing Communications
We have seen the spike in users of social media apps such as TikTok during the pandemic. The question remains, does Traditional communication still work?. The answer is yes, and you can drive brand equity using traditional communication, "Paid Media." In this article, we will look at traditional communications that are still effective.