Branding

June 22, 2020
6 Reasons Consumers Follow and Unfollow Brands on Social Media
Social media has made it easy for us to reach our target audience and deliver our messages to the masses within seconds. It is one way to increase awareness and eventually our profits. Losing followers is inevitable, and it will continue to happen, there is no sure way to gain and keep every follower on your page.
June 15, 2020
6 Advantages of Creating Brand Extensions
A brand extension is a strategy used to leverage and increase a brand’s equity. A business “markets products or services with a well-developed image using the same brand name but in a different business category’’.
June 1, 2020
4 Strategies Brand Managers Should Use to Maximize Brand Equity
As a brand Manager, building brand equity will ... Read more
May 12, 2020
How to Build Brand Equity with Keller’s Brand Equity Model
Like Apple and Louis Vuitton, a strong brand ... Read more
April 16, 2020
How to Build a Strong Personal Brand and Monetize It
"If you want to make your brand shine, you need to put yourself at the forefront of your marketing campaign, web, and message. The establishment of a brand can help connect with an audience and capitalize on the community."
April 4, 2020
5 Ways You Can Benefit from Using Surveys
A survey is a research method that we use to collect data; we use the data to gain information and insights on different topics. We can get feedback from customers that helps us understand their thoughts and feelings about our products.