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Blog

June 22, 2020
6 Reasons Consumers Follow and Unfollow Brands on Social Media
Social media has made it easy for us to reach our target audience and deliver our messages to the masses within seconds. It is one way to increase awareness and eventually our profits. Losing followers is inevitable, and it will continue to happen, there is no sure way to gain and keep every follower on your page.
June 15, 2020
6 Advantages of Creating Brand Extensions
A brand extension is a strategy used to leverage and increase a brand’s equity. A business “markets products or services with a well-developed image using the same brand name but in a different business category’’.
June 11, 2020
4 Advantages of Using a Relational Database
A Relational Database is a system that allows you to find information quickly. Unlike flat files that are inefficient and store more information than they should, making the process tedious for the user. The Relational database "uses the relationship of similar data to increase the speed and versatility of the database."
June 8, 2020
Advantages and Disadvantages of Traditional Marketing Communications
We have seen the spike in users of social media apps such as TikTok during the pandemic. The question remains, does Traditional communication still work?. The answer is yes, and you can drive brand equity using traditional communication, "Paid Media." In this article, we will look at traditional communications that are still effective.
June 1, 2020
4 Strategies Brand Managers Should Use to Maximize Brand Equity
As a brand Manager, building brand equity will ... Read more
May 25, 2020
4 Stages of the Brand Resonance Pyramid: Brand Development
In a previous blog, we talked about building ... Read more