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Blog

September 22, 2020
How to Develop an Effective Content Marketing Strategy in 6 Easy Steps
Content marketing strategy is "the thought and research put into establishing a content marketing campaign." Marketers have a limited budget, and superiors expect to see results. This is why it is essential to plan to focus your resources, monitor your campaign, and tweak it when something is not working.
September 19, 2020
4 Types of Attitudes and the Functions they Serve
An attitude is a learned predisposition; formed by information acquired, exposure to the media, the internet, and other marketing forms. Sometimes attitudes change depending on a specific situation. For example, an Apple user can suddenly switch and purchase the new Galaxy because It serves a particular function that they like. Attitudes towards a product can be negative or positive, and marketers can change the consumer's attitudes by delivering the goods or services that the consumer's likes
September 15, 2020
How Your Brand Can Benefit from Social Listening
Social listening allows you to gather and analyze information about your industry. You can explore discussions that consumers have that you can use to position your products better. You can pick on industry trends before they start or fade and capitalize on them.
September 9, 2020
How to Create Content Ideas that Stick and Convert
There are billions of people putting out similar content daily. You want to stand out and separate yourself from the crowd. Share simple and yet memorable messages that stick with your core audience. If you're going to be heard and remembered, create content that captures attention, don't be afraid to break barriers, and make your audience say, wow
September 6, 2020
3 Advantages of Using a Cluster Analysis
To better position products and messaging, marketers use cluster analysis to develop segments. Large amounts of data can be grouped into similar sets. Once grouped into similar segments, marketers can use this information to make sound business decisions.
September 2, 2020
5 Tips and Tricks to go Viral on Social Media
If you can connect with your audience, you have an increased chance of selling to your customer or going viral. You can connect with customers on several levels through your posts. Visuals are a great way to engage and connect with your audience. In addition to text, add visuals to your content.