Blog

October 7, 2020
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October 6, 2020
5 Proven Ways to Maximize Social Media ROI for Your Brand
Social media ROI “is a measure of all social media actions that create value, divided by the investment you made to achieve those actions.” Marketers should look beyond vanity metrics and track the right KPI's to reach qualified leads and Maximize ROI. 10 million followers mean nothing if they are not engaging with your posts. Are they inquiring about your products or hitting the like button and moving on? Vanity metrics are dangerous, and they make us believe that we are successful at social media, but what's the point if likes and comments are not translating to sales?
October 1, 2020
5 Proven Steps Involved in the Consumer Buying Process
Brands should avoid overstating their product's performance or attributes; this will lead to dissatisfaction and backfire. In addition to word of mouth, consumers spend hours, days, weeks, or months researching product information. For big purchases, consumers are going through the five stages, including comparing your brand to other brands to choose the best product that will meet their needs. Brands should make genuine claims about their product that should meet or exceed expectations, which turns consumers into loyal customers and brand ambassadors.
September 30, 2020
5 Facebook Advertising Tips a Beginner’s Guide to Success
Use audience insights to learn more about your audience and target the right people. Facebook Video and Carousel allows you to create beautiful visuals shared on your newsfeeds, stories, or in-stream. Lastly, use the Facebook pixel to bring back website visitors or find new leads.
September 27, 2020
3 Ways to Create a Culture of Brand Love
Brand love is " a marketing strategy that looks to adopt loyal customers and turn them into advocates or influences for your brand." Who wouldn't want that? That's sometimes-free advertising and brand exposure to people with similar interests to your customer
September 22, 2020
Country of Origin Effect on Consumer Behavior
There are several ways that brands can overcome country of origin effects. Brands can build a strong reputation, credibility, and produce high-quality products, push and promote their best products but shouldn't neglect their underperforming products. Brands/companies can collaborate with well-known industry players.