October 29, 2020
How to Analyze the Digital Market Environment
The digital marketing environment consists of two parts the micro and macro environment. The micro-environment is called the operating environment, and the macro-environment is called the remote environment. As you can see below, the Micro-environment directly connects with your business, affecting its daily operations. The macro-environment has an indirect impact on all businesses. It has external factors that you can’t control. The macro-environment factors are concerned with opportunities and threats.
October 25, 2020
How to Use Digital Marketing for B2C Marketing
Business to consumer “B2C” is the marketing and selling of products to consumers. It is a form of marketing that helps a company communicate effectively and persuasively with individual customers. An example of B2C would be Publix, a retail store that sells products to consumers. These products are not meant to be resold by consumers.
October 19, 2020
How to Benefit from Channel Marketing
Channel marketing is part of the distribution of the "place" in the marketing mix. It focuses on the distribution of products or services from the producer to the consumer. Channels help build relationships between the producer and the buyer. They can affect brand equity, and the channel you choose determines your pricing strategy.
October 13, 2020
Why Marketers Use Social Media Influencers for Experiential Marketing.
Experiential Marketing a technique that marketers use to create unique experiences between brands and customers. This type of marketing "engages the consumer and creates real-life experiences that the consumer will remember and even share with others."
October 11, 2020
3 Social Media Tips to Influence Consumer Behavior
Use your social media analytics to study and predict consumer behavior. Create content that will start conversations and influence purchase behavior. Relationships with consumers build communities and word of mouth.
October 9, 2020
Top 3 Omnichannel Challenges Businesses Face
Omnichannel offers customers a seamless experience across all channels; it may sound challenging but worth the benefits. Amazon, Disney, Sephora, and Starbucks have all benefited from Omnichannel, offering customers unique experiences. In return, they get a loyal fan base growing their brand equity in the process. Why Omnichannel? 91% of businesses that have adopted omnichannel report year over year customer retention. To overcome challenges, deliver goods on time, provide personalized experiences, and have advertised products in stock.