December 17, 2020
How to Reduce Customer Acquisition Costs
Calculate Costs Effectively: Investors are going to use CAC to determine if your company is profitable. The CAC shows you and investors the health of your company. To serve as a benchmark for your marketing and sales efforts, start with a target CAC. A reasonable CAC would enable profitability for your business.
November 11, 2020
5 Proven Benefits of Personalization in Digital Marketing
Building a frictionless experience for customers makes it easier to convert. Personalize forms with the information collected or request only the information that’s needed to complete a transaction. Information known about the customer can be used to offer only what’s relevant to them and simplify the steps for them. Customers want an easy transaction, or they will go somewhere else.
November 9, 2020
Why Marketers Integrate Digital and Traditional Marketing Channels
Traditional advertising may seem outdated, but using both methods can maximize reach, increasing market share, and profit margins. Like Digital Marketing, marketers could use strong Call to Actions in their ads to lead the consumer to their website. Not everyone is tech-savvy; using traditional and digital marketing communications companies could reach a broader audience. Digital marketing allows for a personalized experience for the customer. It can be updated or tweaked if not producing results
November 9, 2020
3 Typical Omnichannel Challenges Businesses Face
Omnichannel is a multichannel approach to sales that focuses on providing a seamless customer experience, whether the client is shopping online from a mobile device, a laptop, or a brick-and-mortar store.
November 4, 2020
Why is it Important to Monitor the Strategic Planning Process?
A strategic planning process is “a process of documenting and establishing the direction of your business''. It is assessing where you are and telling you how to respond to your companies challenges and opportunities. A strategic planning process is necessary to measure results and evaluate your company's goals and KPI's. A strategic plan guides the decision-making process influencing business operations.
November 2, 2020
A Complete Guide to Reduce Customer Churn
Customer Churn Rate is the number or percentage of customers who stop using your product or services. A company goal is to have a churn rate close to 0; a higher churn rate means revenue loss. The more customers you lose, the more money you would have to spend to acquire new customers.