We have all been there, gone to a website to purchase a new dress and all of a sudden. Three other selections pop up “shoes, earrings, and a handbag.” Before you know it, your basket is full, and your bank account is empty. It happened quickly; it seems like the items were just there waiting for you. That’s the beauty of artificial intelligence; unlike humans, it only takes a few seconds or minutes to learn what the customer likes and make those suggestions. AI makes the checkout process faster, easier, and more tolerable for the customer. AI threatens many people, and it’s understandable; its free of human error, and does not require salary.
What is Artificial Intelligence?
Explained in simple terms (AI) “makes it possible for machines to learn from experience, adjust new inputs, and perform human-like tasks.” Now that it’s easier for people to start a business making a sale has become more difficult. Many people browse the Internet before they make a final purchase. They compare prices between websites and the quality of products, among other things. AI allows businesses to act fast, and the easy checkout process leads to a purchase.
How is Artificial Intelligence Shaping the Future?
Every Business has expenses that they would like to avoid when you send out promotions to customers. You want them to end up in the right inbox. After all, the main goal is for the customer to end up making a purchase, Chico’s FAS, a retail store partnered with SAS an artificial intelligence cloud computing system. SAS helps them “Determine the right people to contact, which helps them stay on budget and avoid wasting resources’’.
AI can be programmed to work as long as you want; it does not require breaks. It does not tire, and the quality of work does not change. Think of a time that you browsed the Internet at 2:00 AM, and something popped up, asking if you needed help. That’s a chatbot and a part of artificial intelligence. AI is available 24/7, and it can help your frustrated customer at 2:00 AM.
How about the last time you went on a website looking, but you didn’t make that purchase. Instead, you logged out and decided you would come back to it another day. A few days went by, and at this point, you had forgotten about the product. Monday morning comes you are seated at your office, and you get an email notification, it’s a reminder about the product that you left in the cart. Thanks to this new email, you can purchase your wife’s 20th-anniversary gift.
Tedious Tasks/ Data
Yes, you read that right, AI performs tedious tasks for you. As marketers, we know that data collection and data cleaning are essential. We also know that it is a tedious task that could take hours and depending on the data sometimes even days. Inaccurate data can hurt your organization. According to a study conducted by Global Data Management, 77% of C- level executives say that operations have been greatly disrupted by data in the last year. Bad data affects costs, productivity, and your brand. For this reason, data cleaning should go without error.
There are many more reasons why marketers and business organizations are using AI. When used correctly, it is of great benefit to any company. Unlike humans, it is timely, consistent, accurate, and cost-effective. Of course, it should be well maintained to perform the tasks. Let AI do the work, and you can free up time to do other work that is less tedious. The benefits outweigh, the negatives and the data is there to prove it.