Money, ideas! All of these are a huge part of marketing, we have to do it all. It seems like there is not enough time in the day to complete tasks. New competitors are popping up daily, even small businesses have become a threat. It takes just that one video, that goes viral for a brand to become a household name. We have seen brands like House of CB famously worn by Beyoncé and the Kardashians blow up because a picture was shared on social media. House of CB is now everyone’s favorite go-to brand, this new social media trend keeps marketers on their toes.
Brands like House of CB, are now popular because they know and understand the benefits of influencer marketing, go ahead and scroll their page. Their content is of famous or popular influencers wearing their clothes, these videos are then shared over and over again.
Even though most marketers understand the benefits of influencer marketing, some marketers don’t see the ROI, in influencer marketing.
Social Media Influencer
A social media influencer is a user on social media who has established credibility in a specific industry. They have access to a large audience and can persuade others by virtue of their authenticity and reach. Many people believe that influencer marketing is new, but this is not a new trend. Social media marketing started long before the Kardashians, but because of the internet, it has been popularized and extended to even regular people. People don’t need to sell hit records to work with Nike or Pepsi, one could wonder if this is why people don’t take influencer marketing seriously.
If you are a marketer don’t give up on influencer marketing just yet, they have proven to be a good ROI, for any brand that works with them. Here is a shortlist of how marketers can utilize influencers and have a successful campaign.
1. Create something together: We have seen a new trend between influencers and brands, working together to create limited clothing or shoe lines or makeup palettes. This is a growing trend that is obviously working and here to stay. Most recently we saw Beyoncé and Adidas collaborate, but even social media influencers like Patricia Bright have collaborated with brands. This is not going away any time soon, its bringing in profits. I mean why else would brands relaunch and restock the sold-out items.
2. Discount codes: Nothing makes me click on a website, faster than a discount code. I love to shop and even more when am saving money. Most of our favorite influencers have discount codes to drive traffic and increase sales to a website, if done right this can help your brand or goals for your campaign tremendously. The best part is you can create unique codes for each influencer, this way you can track how many purchases were made using this influencer’s codes. This can help you decide if you want to work with them again, depending on the success of your current or previous work together.
3. Brand Ambassadors: 2 years ago, I worked with my favorite hair company Shea Moisture. Shea Moisture works with influencers for a year, within that year. They send influencers products every few weeks for free. In return, the influencers have to make videos and posts on their social media channels using the products. This program includes micro-influencers has well. This is the best way to do influencer marketing, you want to work with influencers for long periods. Their followers want to see that they really like your brand and that they constantly use it.
4. Social Media Takeover: This is one of the best ones yet, the influencer takes over your social media account for a day or a few hours. The influencer can announce on their social media site, that they would be taking over your account, this drives traffic to your account.
5. Meet and greet: Let the fans ” followers” meet their favorite influencers, this is the best time to showcase your products and you can always stream this. Share this to IG Tv, stories or Snapchat, this will get some curious onlookers to your site.
Big Brands working with influencers
Influencer marketing is expected to grow $5-10 billion, this year. If you are not on board yet, it’s time for you to get on the train, even big brands like Pepsi and Adidas frequently use influencers for their campaigns. They are good investments and they sometimes cost close to nothing and even when they don’t increase sales, they drive traffic to your site. A customer might not want your product or service today, but you want them to think about your product when they need it.
Let’s conclude this with a shortlist of successful influencer partnerships
Beyoncé’s split with Topshop was unexpected, but she quickly bounced back with a new partnership with Adidas.
Social Media guru Patricia Bright recently partnered with one of her favorite brands to launch, her own make up line.