In 2004, Facebook launched as a social networking platform, and most of us thought nothing of it. Fast forward a few years later, and everyone was on the platform; they had been nothing like it. A platform that people of all ages, from all over the world could come together and connect. People could share images and videos that could gunner millions of views within minutes. Facebook saw an opportunity that they couldn’t pass on, and in 2007, they introduced Facebook advertising. Even though many people have found success, many still struggle with it and have decided to give up. However, success requires planning and profitable strategies. The truth is you can make content and hope for the best; you will get a few likes and shares from friends and family. To reach mass audiences, however, organic efforts are not going to work anymore, and this is where Facebook advertising comes in to save the day.
Why should you use Facebook Advertising?
Your content will not be visible to a mass audience, and there is a reason for that; just last year, 98.5% of Facebook revenue came from advertising. The company made almost $70 billion from ad revenue, so the organic reach is a thing of the past. So, if Facebook limits your organic reach, should you use another platform instead? That is entirely up to you, but I wouldn’t miss the opportunity to build brand awareness and increase revenue on one of the biggest social platforms. Facebook allows you to narrow down your target audience and target users by age, gender, location, and much more.
5 Advertising Tips for Beginners
Facebook Pixel: Install the Facebook pixel on your website; this small piece of code allows you to find new people likely to become a lead or make a purchase and bring visitors back to your website. With the pixel, you can create customer and lookalike audiences to reconnect with previous web visitors and reach new people similar to your current customers.
Facebook Carousel Ads: Do you want to show different aspects of your product or maybe several products. Use the Facebook Carousel ad format to show up to 10 videos or images in 1 ad. You can show your creative side by telling a story about your product or services. Best for product tutorials, you get a chance to show your target audience how the product works.
Facebook Video Ads: You have different options to place your video ads such as in-stream, stories, or feed. You can post them on your Newsfeed, insert them in a video “In-stream” or post as a story. People are visual creatures, and video has a higher rate of engagement. People spend 100 million hours a day watching Facebook videos; there is an opportunity to reach thousands, if not millions, of potential customers.
Facebook Audience Insights: Audience insights provide you with valuable information that you could use to set up your ad campaign. The audience insights equip you with consumer demographics, geography, language, purchase behaviors, page likes, and much more. Audience insights look at consumer trends across the platform.
Facebook Detailed Targeting: You can use the information collected in audience insights to filter and select a group of people who see your ads. Use consumer insights collected on their behaviors, demographics, and interests. You can exclude and include people based on qualifications they met or did not meet. However, you do not want an audience that is too small that might not yield great results.
Reaching people organically and not having to spend any money on advertising is ideal, and we would all like for that to continue. However, there is too much competition, and everyone is fighting for the same customer. It lives us with advertising to reach a broad audience and increase revenue. Use audience insights to learn more about your audience and target the right people. Facebook Video and Carousel allows you to create beautiful visuals shared on your newsfeeds, stories, or in-stream. Lastly, use the Facebook pixel to bring back website visitors or find new leads.