Social media has changed how Marketers advertise; big-name brands like Pepsi are spending their $ on social media ads. Thanks to streaming services like Netflix and Hulu, many of us are spending less and less time watching T.V. For this reason, ads have migrated from T.V. and print ads to YouTube and other social platforms. A survey conducted by Sprout Social, a leading platform, found that nearly 9 out of 10 consumers would purchase from a brand they follow, and 84% say that they would choose that brand over its competitor.
What is Share of Voice?
Share of Voice “is a measure of the market your brand owns compared to your competitors.” Share of voice not only includes Paid advertising but extends to other elements of advertising and digital marketing, including social media.
Why Should Marketers Measure Share of Voice?
This metric can help you analyze your performance and how you fare compared to your competition. Businesses only dominate a percentage of the market and share of voice, shows you how much of the market your business dominates.
How to Increase Share of Voice
Shareable Content: Make content that your audience would want to share with their followers; Viral content is a must. During this pandemic, we have seen many posts go viral, some intentional, some not. As a brand or business, you should focus on Great content that has the potential to go viral.
Consistency: If you have read my previous blogs, Consistency is something I preach daily. It is the key to growth on social media, but also engage with your potential customers. If someone follows you on your business page, they most likely want to see your content and are thinking about buying from you. It may not happen today; it may take even months.
Content: Topics, advertisements, captions, whatever it is that you post. Make sure every post piques their interests and is relevant to your audience.
Influencers: Not only are they trusted by their followers, but they also know how to produce engaging content. They know their audience, so make sure they have creative control to get the best ROI.
What Should You do Next?
Produce more and more content, the more content you produce, the more exposure you get. The algorithm will push your content to the top. To reach your goal of either graining followers, more sales, or dominating your market. You should produce great content that won’t be ignored and forgotten. Don’t Limit your efforts to social media; utilize other channels, including your website and Email.
Read my previous blog:https://christerbelll.com/why-you-should-use-social-media-analytics/