Social media is a powerful tool on its own, and we can’t deny that. However, it’s an unpredictable place, and no one should depend on it solely. As you grow and start other businesses, You want to expand and build on permanent platforms. As your followers grow, they want someone who grows with them; professionalism and expertise are what they expert. A website allows you to do that and more. Because of social media’s impact on society, most influencers choose to stick to it and avoid having a website. Simply because they do not understand the benefits of having one.
Benefits of having a website
Permanent Home: We have seen sites like Myspace come and go, TikTok is huge today, but we all know that many social sites don’t make it to Facebook or Instagram status. A website is a permanent home for your content, and you don’t have to worry about losing everything today. You don’t want to be the next person crying because your rented space and “your account” on Instagram, was taken away. I have seen this happen many times, and starting over is not easy.
Credibility: Growing on social media is beautiful and rewarding; at some point, it turns into a business. Most consumers myself included want to work with a credible source for many reasons, including security. A website makes you look more professional and ready for business. People can separate you from the woman who started out making makeup tutorials to a woman who owns a makeup line.
Your Work: This is a place for testimonials, resumes, and, most importantly, to show your work in one place. Most of us have several social media accounts, but a customer wants to find a central location that highlights your accomplishments. Most sites like Snapchat and Instagram started as picture sharing platforms, with no room to write about your services and achievements.
Educate Customers: You can use your website to educate the customer about your products or services. You can do this in the form of a blog or a series of blogs. You can post videos on your website as well, so this is also a place for tutorials.
Website Best Practices
According to HubSpot, you should use an attractive call to action “CTA.” HubSpot also recommends the “use of color and color psychology” when you create CTA’s for your website.
Michael Samson from CrowdSPRING says that you do not want to distract or confuse the customer; you can achieve this when you don’t overload your homepage.
A Quick Tip This tip may not apply to most people, but let’s assume your business is growing. You can use salesforce a CRM solution; it brings you and the customer together; with this system, when the customer visits your site, they can have a personalized experience. Once your business has matured enough, you can use tools like salesforce’s Einstein.
What Einstein can do for your business
According to their webpage, listed below are a few things Einstein can do for your business.
I hope that this makes you look at having a website differently and understand the benefits of having one. If you decide to invest in a website, you want to make it user friendly. Call to Actions should communicate in a language that your audience understands. Make sure the website is not cluttered, and the design works on all types of mobile devices. Most importantly, make sure the site is professional and shows all your accomplishments. It should also highlight what you can do for the customer.
Check out last week’s post Digital Marketing: How to Increase Visibility with Social Media Optimization