67% of executives say A.I. will help humans and machines work together to be more influential, using both artificial and human intelligence.
By 2025, the A.I industry will grow to a $190 billion industry.
According to the business wire, 80% of business and tech leaders say Artificial Intelligence creates jobs and boosts creativity.
Marketers say that they get a better understanding of the customer, thanks to A.I.
What is Artificial Intelligence?
Artificial Intelligence is a branch of computer science that builds smart machines capable of performing tasks that typically require the human brain “Intelligence.”
3 Ways A.I. increases ROI.
Some companies are resistant to the use of A.I., but companies that are using A.I. report significant benefits. The use of A.I. allows you to allocate your budget and resources to other parts of your business. A.I. can quickly figure out things such as timing to send emails without spending days, hours, or weeks running an A/b test. It allows your team to be more productive as they spend time doing other tasks. Marketers have a billion responsibilities, but we also understand that our clients are unique with different wants and needs. Understanding the individual needs of our clients is critical to our jobs, now more than ever it has become even more important to personalize content. A.I. can quickly understand our customer behaviors and help us deliver personalized content and promotions; in return, we get to increase engagement, conversions, and sales.
Check out my previous post How TikTok’s success can inform better marketing standards