Most of us have go-to brands to purchase our favorite items, groceries, phones, computers, cars, and clothes. Apple has been my go-to brand for phones and computers for the last four years. There was a time when I thought apple was nothing but hype. These days, I don’t even bother to look at other brands. Apple has dominated the tech industry among young adults. Most people can only dream of achieving Apple’s level of success. I am here to tell you that you can gain that type of love and loyalty from customers. You, too, can have a brand that consumers recommend to their friends and family. But first thing’s first, What is brand love?
What is Brand Love?
The AMA describes brand love as ” a marketing strategy that looks to adopt loyal customers and turn them into advocates or influences for your brand.” Who wouldn’t want that? That’s sometimes-free advertising and brand exposure to people with similar interests to your customer. So, how can you create a culture of build brand love?
3 Ways to Create a Culture of Brand Love
Share Customer Values: In whatever industry you are in, there are many other competing brands. Most of us want to purchase from brands that share our beliefs like saving the world. Whatever it is that we believe in, we want to buy from brands that same values. We have an important election coming up, and of the two candidates that we have, people are going to vote for the candidate they feel shares their values.
Customer Research: Know what the consumer wants. You can’t give the customer what they want unless you know what that they want. Researching the consumer’s needs can get you closer to the goal of them loving your brand. Research doesn’t have to be expensive anymore, thanks to social media. To connect with the consumer, identify their needs, perform the necessary research, and speak to them to find out what they need.
Create an Emotional Attachment: By doing this, you are creating fans, not customers. They are proud to be part of the community that uses your products, and they become advocates for your brand. You don’t have to send them an email to remind them that you are releasing a new product; they check your site for the next iPhone. They are emotionally attached to your product/services or brand, which has become a meaningful part of their lives.
Every business wants to reach that level of success that places them at the top of the consumer’s mind when they are in the market for a particular product. You can achieve this by bonding with your target audience, doing the necessary research, building trust, and creating an emotional attachment with them. You want to develop a trusted following with the consumer and create experiences that inspire them. An essential part of building brand love is to tighten your bond with the customer.