Most businesses want to advertise their Brand and reach larger audiences. Traditional advertising can be time-consuming and expensive; this is why most brands turn to social media advertising. Social media is versatile and cost-effective, with a lot to offer. Customers spend their free time on it, making it the perfect place for you to reach a broader audience and increase ROI.
“59% of people access social media every day or most days and over a third, check social media over five times a day.”
According to Statista, 3.6 billion people are using social media in 2020, and by 2025, this will increase to 4.41 billion people. If you were skeptical about social media, this should change your mind or make you consider it. You can learn more about ways to maximize social media ROI in this blog ” 5 Proven Ways to Maximize Social Media ROI for your Brand. Marketers can use social media to influence consumer behavior, learn how in 3 easy steps.
What is Consumer Behavior?
Consumer behavior is the study of how consumers select and use products. By studying consumer behaviors, marketers understand customer expectations.
Social Media Tips
Engage Customers: Be a conversation starter and find ways to engage with customers. Social media platforms have numerous ways for companies to engage with consumers. To keep things exciting, switch it up posting on your news feed and stories: Q & A’s, polls, countdowns, and challenges. Please pay attention to what your social media analytics tell you about the customer, understand the emotional connection you have with your audience, and act on it.
Build Relationships: Personalize relationships with your audience and respond quickly. You will have to do more than the typical “thank you, we love you too” to form real connections. Ask for feedback and make the most of it, thank them then do something about it. Social media is an intimate place, making it the perfect place to build relationships with customers.
Influencer Partnerships: Social media influencers have become the go-to for brand collaboration, walking runways alongside A-list celebrities. Consumers trust social influencers, and brands have taken notice; not only are they great at creating brand awareness, but they also cost less. Consumers report trusting social media influencer product reviews more than brands; they also report making purchases after watching an influencer brand review.
If you want to have a successful business in this digital world, have an online presence. It doesn’t mean you have to be on every platform unless you have a team. Social media requires more than beautiful images when running a business. Use your social media analytics to study and predict consumer behavior. Create content that will start conversations and influence purchase behavior. Relationships with consumers build communities and word of mouth. Do consumers tag their friends in your posts to approve a purchase? Would they purchase an item if their friends disapproved? Engage with customers to build relationships; emoji don’t create emotional connections. It is difficult to understand human behavior; our attitudes and behavioral intentions are characterized by the exercise of volitional control and the presence of social norms. However, utilizing social media and analyzing analytics can help us predict consumer behaviors and attitudes.