3 Benefits of YouTube Analytics

YouTube is one of the most popular platforms on the internet, with almost 5 billion videos watched every day (Links to an external site.). According to the creator academy, YouTube is your channel’s pulse and I couldn’t agree more. YouTube provides you with all the data you need to make your channel a success. You can use these insights to learn about your audience, it also provides you with information like gender and geographic location, which can help you tailor your content towards the right people.

A few interesting facts about YouTube

• 25 billions of hours of video are watched on YouTube each month
• 10,113 YouTube videos generated over 1 billion views
• 80% of YouTube’s views are formed outside the U.S
• 62% of users are men
• You can navigate YouTube in a total of 76 different languages (covering 95% of the internet population).
• Approximately 20% of the people who start your video leave after 10 seconds.

I had to share that list before I got into the analytics.

Here is a shortlist of some of the most important YouTube Analytics.

1. Subscribers gained/lost (Links to an external site.)– Through YouTube analytics, you can see how many subscribers you have gained or lost.
2. Views: You can see your total number of views, this also shows you days that the views increased or declined. This can help you understand, the best times for you to post your videos.
3. Traffic Sources: You can view your traffic sources, was it an external search or YouTube advertising.

These analytics provide you with useful information, that can help you decide what type of content you should make. Make sure your content is relevant to your audience and easily discoverable, you can use Hashtags relevant to your topic. Before you post a video, look up videos with a similar topic. Use titles, that did well, remember they should be relevant to your topic, people don’t like click bate. Click bate videos are no better than buying followers and a sure way to lose followers and credibility.

Read my article on video vs blog marketing, with a more detailed list